Some Practical Tips on Consistency in Small Business Email Marketing
As human beings, we all have a natural tendency to favor something that is consistent. In fact this desire is so great that we tend to look for consistency everywhere we can. As a marketer, you can use...
View ArticleHow to Interpret Your B2B Email Open Rates
One of the most commonly-used email marketing metrics today is the email open rate. Despite its apparent popularity, however, it’s also one of the least-understood indicators of email campaign...
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